(c) Jim Edwards - All Rights reserved
After all the debate over website design, shopping carts
and credit card processors, every website owner eventually
comes to the startling realization that they need one more
thing to survive - website traffic!
Without website traffic it’s the same as building an
expensive billboard and, instead of placing it alongside a
busy highway, you hide it in your basement where nobody can
see it.
Upon realizing they need traffic, most website owners run
out and start blowing chunks of money and time trying to
get “hits” to their sites, but they fail to realize that
all “hits” are not created equal.
In their quest to get eyeballs to their websites, most
online operators don’t realize there’s a big difference
between driving “general” traffic to your website and
driving “targeted” traffic.
Just getting any traffic is the same technique TV
advertisers use.
They flash ads on the screen in front of people who can’t
afford or don’t need the advertised product.
Since general advertising can’t hit specific targets, they
hit everyone and hope that someone in their target audience
is actually watching at that moment.
Spam, banner ads, “safe-lists”, exit-traffic exchanges and
similar traffic techniques fall into this “general”
category.
“Targeted” traffic is made up of people who are genuinely
interested in what you have to say or sell online.
These people either share the same interests or have an
immediate need or problem they are trying to solve.
“Targeted” traffic is best because the people hitting your
website have a much higher likelihood of actually making a
purchase.
Targeted traffic comes from people following recommended
links on other sites, typing in relevant keywords into the
search engines, or even reading articles you’ve written on
a particular subject and then clicking over to your site
for more information.
If you don’t already know where to find the best sources of
targeted traffic for your website, you will need to
experiment with lots of different sources to find the ones
that bring visitors who give you the most “bang for your
buck.”
The fastest way to determine which avenues provide the most
targeted traffic is by using an “ad tracker”.
An “ad tracker” is a simple program, residing on your web
server, that tracks how many visitors your site gets from a
particular source and how many of them purchased.
Though it sounds simple, most businesses don’t do this!
Most businesses can’t tell you their visitor to buyer
conversion percentage and, therefore, don’t know exactly
how much they can invest in traffic generation and remain
profitable.
Whether you pay for your website traffic with cash (pay-
per-click search engines, ezine ads), or you pay for it
with the sweat of your brow (article distribution, free
search engines), you must identify your best and most
profitable sources of targeted traffic that convert into
buyers, subscribers, or leads.
Failure to identify and track where your buyers come from
and then calculate how much they really cost you ultimately
translates into failure for your online business.
–
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use free articles to quickly drive thousands of targeted
visitors to your website or affiliate links…
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Need MORE TRAFFIC to your website or affiliate links?
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Written by Jim Edwards on March 15th, 2008 with no comments.
Read more articles on Traffic and SEO and Internet Marketing.
Did you realize that thousands of website operators use a
simple technique to generate targeted visitors to their
websites without paying a dime in advertising? It’s true.
In fact, the technique works so well that many of them
don’t want you to discover how they get those thousands of
website visitors and make so many sales on virtual “auto-
pilot.” (more…)
Written by Jim Edwards on March 5th, 2008 with no comments.
Read more articles on Affiliate Marketing and Internet Marketing.
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How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do
that every minute of the day. Do you even notice it anymore
or, like your prospects, have you subconsciously set up a
system of “radar defenses” against the daily bombardment of
marketing messages?
Take a minute and count up the advertising methods which
fight for your attention (and money) every day. Just the
basic list includes:
· Yellow page ads
· Newspaper and magazine ads
· Postcards, catalogs, and direct mail circulars in your
“snail mail” box
· Radio pitches interrupting the flow of your favorite songs
· TV ads - about 20 minutes worth per hour now
· Hundreds of storefronts, “mega” malls, and strip malls
· Highway billboards by the thousands
· Circulars hung on your doorknob
· Illegal signs on stop signs and telephone poles
· Legitimate email messages
· Spam email or UCE (without permission commercial email)
Just these 11 sources can overwhelm your brain with
marketing messages. (more…)
Written by Jim Edwards on February 22nd, 2008 with no comments.
Read more articles on Ecommerce and Affiliate Marketing and Product marketing and Internet Marketing.
Ever needed a computer program or online application to
perform one simple task, but you ended up buying an
expensive program that performed many functions you
couldn’t use?
The answer to your dilemma may lie in a form of software
distribution called “shareware”, which has been around for
a long time, but wasn’t really adopted into the mainstream
until the advent of the easy-to-use World Wide Web. (more…)
Written by Jim Edwards on January 9th, 2008 with no comments.
Read more articles on Services and Internet Marketing.
“How to write and publish your own OUTRAGEOUSLY Profitable eBook in as little as 7 days – even if you can’t write, can’t type and failed high school English class!”
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Click here to learn more!
Written by sjbrazis on December 23rd, 2007 with no comments.
Read more articles on Ebooks.
10 Ways to Use Private Label Rights Content
Private Label Rights. The ultimate shortcut. Content provided for you, that you get to put your name on, call your own, and claim the profits. Most folks are looking for PLR ebooks and articles to use , but there’s so much more you can do with them.
Here’s a list of ten. (more…)
Written by sjbrazis on December 2nd, 2007 with no comments.
Read more articles on Affiliate Marketing and Internet Marketing.
Everyone nowadays is talking about search engine optimization, better known by its acronym SEO. Internet marketers all know that they need SEO, but the majority don’t understand how to go about implementing it effectively. After all, SEO is similar to surgery, only in this sense, your website is the patient.
As a patient, you wouldn’t want just anyone operating on you now would you? Of course not. Along the same lines, you wouldn’t want some guy who’s pretty sure he knows what he’s doing operating on you either. (more…)
Written by Nick Yorchak on November 2nd, 2007 with no comments.
Read more articles on Affiliate Marketing and Education and Internet Marketing.
Is the Meta Tag really dead or is it simply an underestimated form of marketing a website? While a great many search engine gurus will tell you that the Meta Tags are useless; when they are used properly, they can be a very effective tool and help to increase page rank and the placement in the search engines results page.
If you look at the basic “default” Meta Tags which are included in most html editors, they really do not contain much useful information at all. (more…)
Written by Ward Tipton on October 10th, 2007 with no comments.
Read more articles on SEO and Internet Marketing.
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